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ASDA Community

ASDA

+ Concept
+ Design
+ Art Direction

Photography: Phil Greenwood
Produced at CreativeRace.

Community Room

The Asda community team thrive themselves on their community champions which each Superstore has. The community champion job is to get to know their customers on a personal level and build relationships in their community. They work with small charities, which could be helping them raise money in-store by letting them bag pack, or giving them a room to have a support group. Also Asda can donate money to a chosen charity, or place them on their green token board in-store.

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The Brief: Create a warm and friendly design to rollout in the new community room in Manchester. This will be the first community room to have the new design, and the space will be used by a number of different groups of people. The room is for all ages and needs to accommodate lots of different activities. (Support groups, charities, Slimming World etc.)

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