Greggs Christmas

+ Design
+ Art Direction
+ Artwork
+ Print Management
+ Supplier Press Passes

Illustration: Jan Bielecki
Produced at CreativeRace.

Fully Integrated Campaign

Proposition: Giving festive shoppers what they really want.

The Problem: Although one of the nation’s most popular high street retailers, Greggs is not always seen as a go-to destination at Christmas time.

The run up to Christmas can be a busy and stressful period. With so much to do and organise normal routines get left to one side leaving people in need of a quick and easy solution for getting something delicious to eat or drink, either for themselves or to share with others.

Greggs can act as a real problem solver at Christmas. From refreshing tired shoppers to taking care of sore party heads, and providing last minute tasty little gifts, Greggs gives customers what they really want.

The Result: Building on my distinctive blue look from the previous year, I collaborated with Illustrator Jan Bielecki to created a stylised backdrop of ‘real world’ cityscapes. We then used playful language and bright festive type to showcase Greggs as an invaluable Yuletide solution. The finished suite was a fully integrated campaign, spanning point of sale, packaging and OOH and digital platforms.